About

Broadcast Media is providing out of home (OOH) advertising solutions through its interactive In-Hotel Media Network. Out of home (OOH) is one of Americas fastest-growing new alternative mediums and Broadcast Media has a unique comprehensive package of secure placement, software, networking and dynamic content.

Digital delivery of visual/audio content through a network to specific recipients is considered “narrowcasting.” In contrast, network TV uses a broadcast model in which it transmits everywhere so that anyone with an antenna can receive it. Broadcast Media’s narrowcasting operation in the Out of Home (OOH) advertising sector. (OOH) is an emerging advertising medium that delivers customized content to a viewing audience. Specifically, in the hotels, content is shaped to enhance the viewer’s experience by delivering information, entertainment and purchasing suggestions to viewers that are engaged in where to go and what to do. In the BMAZ Hotel Network, viewers are informed while they are at the Hotel front desk or in the Hotel lobby area. Audio is provided on the main screen while the sidekick portion contains dynamic Flash information (from the Hotels use) without sound.