Traveler Market Power - Quick Stats

Demographics
Viewer Profile
Features
Advantages
Benefits

Demographics

Broadcast Media Hotel guest has a stay time of over 3 days and spends on average of over $330.00 while visiting.

These Hotel front desks and lobbies become more than just threshold for the visitor. With the Broadcast Media Hotel Informational Television Network they become launching pad for guest to enter the local community with their minds on having a good time and spending lots of money.

This is your opportunity to convenience these individuals or groups to come share their enthusiastic mind set with you. Many of them will want or need your company’s products/services. It is the goal of Broadcast Media and our partners to help you gather these lucrative customers by positioning you message at the right place, the right time and with the right audience.

Travelers are more open to new ideas because they are miles away from the clutter and grind of their everyday life.

What if you could reach them at the most opportunistic time while they are receptive to target messages?

What if you could do this on a local and national level at a fraction of the normal cost? Now you can!

Broadcast Media Arizona (“BMAZ”) Presents the Hotel Network:

• Highly targeted, reaching affluent business and vacation travelers
• A first-class video and informational broadcast for hotel guests during their stay
• A turn-key, low-cost operation for advertisers
• A trusted concierge resource for thousands of hotel guests every day
• Committed to supporting the tourism industry
• Involved in a grassroots as well as a national level marketing approach

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Viewer Profile

Purchasing Power: Not including travel and lodging, each BMAZ hotel guest spends an average of $339 per trip.

The BMAZ is your source for hotel guests and frequent travelers:
49% of hotel trips are for business purposes
40% of hotel trips are for pleasure
12% of hotel trips are for personal and other reasons
17% of hotel guests travel with a child
13% rent a car at their destination

What do BMAZ hotel guests do while traveling? (over 98.6% of the guest will dine outside the hotel at least once while they visit)
38% take part in one activity
33% take part in at least two or more activities
29% shop
17% visit historical places
11% visit at least one museum
11% experience local nightlife
9% visit national or state parks
8% visit amusement parks
6% attend a sporting event

Mode of Transportation
54% arrive at destination by personal automobile
43% arrive at destination by air
4% arrive at destination by rental car
13% rent car during stay

Age
18-24 years 2%
25-34 years 20%
35-44 years 25%
45-54 years 25%
55-64 years 15%
65 and over 14%

Average Age: 47 years

Household Size
One person 19%
Two people 35%
Three people 18%
Four people or more 28%
Children in household 63%

Marital Status
Single 33%
Married 67%

Home Ownership
Own 80%
Rent 17%
Other 3%

Credit Cards
Visa 78%
Mastercard 62%
Discover Card 37%
American Express 29%

Source: Travel Industry Association of America, Visitor and Convention Bureaus of Chicago, Ohio, Kentucky, Tennessee, Georgia, Arkansas and Indiana.

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Features

LCD Screens – Each Hotel will have two LCD screens positioned at the front desk and in the high foot traffic area of the lobby, strategically placed to attract attention and viewing.

• LCD screen size ranges between 32"-42" depending upon size and dimensions of the area in which the LCD will be positioned.
• Each encasement contains the screen, computer and peripherals to connect to the internet for content delivery to each location
• This is a secure installation so that there is no worry about theft, vandalism or misuse of property (no one can turn it off or “watch TV” on it
• Audio is provided to enrich the consumer experience (directional speakers and main panel)
• Ads play on the main section of the screen while the Hotel markets their messages on the side-kick panel and the crawl/ticker. Additionally the side-kick and ticker will showcase weather and sports up-dates.
• Advertising sponsorships are available and sold by Broadcast Media.

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Advantages

Some advantages of “narrowcasting “on location” are apparent:

• Greater message impact by using full-motion, full-color video and sound rather than print media advertising of any kind
• Ability to change content in real-time, more easily, and less expensively compared with replacing printed signs, billboards, or posters
• Some other advantages are perhaps less obvious but equally important: Ability to change the message based on time of day, day of week — even the weather; ability to provide regional, local, and even site-specific versioning efficiently and inexpensively
• Centralized monitoring and management improves compliance and frees site managers and staff to spend more time on their core functions
• The length of time required to deploy new promotional programs can be significantly reduced
• And of course, this rich content is being delivered out of home (OOH);this fact and the known demographics of travelers behavior research indicates that travelers spend money while traveling. Combining these elements with the right venue (Hotels) allows advertisers to precisely target their messages to an audience identified by background, geographic region, specific place, time and even by “behavior” creates a positive WIN.

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Benefits

• It is always “vacation or business travel time” and people are spending money!
• Travelers want to be entertained, dine, and shop; position your brand now.
• Your brand will look and sound great on the BMAZ Hotel Network’s LCD screens
• This is a low cost way to reach your audience over and over again and compel purchase.

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